Privacy policy

Last updated: February 1, 2026

Viayu is a registered trademark owned by Zoic Pharmaceuticals (Proprietorship of Vivek Singla). The website www.viayu.inand all related services are operated, fulfilled, and managed by Zoic Biotech Private Limited (hereinafter referred to as “Company”, “we”, “our”, or “us”).

This Privacy Policy describes how we collect, use, process, disclose, and safeguard your personal information when you visit, access, or make a purchase from our website or otherwise interact with our services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal Information” refers to information that identifies, relates to, or can reasonably be linked to you.

We may collect the following categories of information:

Contact Information

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number

Order & Transaction Information

  • Products viewed, added to cart, or purchased
  • Order history
  • Payment confirmation details
  • Refund and return records

Payment Information

All payments are processed through secure third-party payment gateways. We do not store complete credit/debit card numbers on our servers.

Account Information

  • Username and password
  • Preferences and communication settings

Device & Technical Information

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Cookies and tracking technologies

Communication Data

  • Emails, chat messages, or customer service inquiries
  • Feedback, reviews, and testimonials

2. How We Collect Information

We collect personal information:

  • Directly from you (when you place an order, create an account, or contact us)
  • Automatically via cookies and tracking technologies
  • From payment processors and shipping partners
  • From marketing and analytics partners
  • Through Shopify platform services

3. How We Use Your Information

We use your information for the following purposes:

Order Fulfillment

  • Process payments
  • Ship products
  • Provide order updates
  • Manage returns and refunds

Customer Support

  • Respond to queries
  • Resolve disputes
  • Provide after-sales support

Marketing & Advertising

  • Send promotional emails (if opted in)
  • Display relevant advertisements
  • Run retargeting campaigns via Meta, Google, etc.

You may unsubscribe from promotional communications at any time.

Fraud Prevention & Security

  • Detect suspicious activity
  • Prevent fraudulent transactions
  • Protect customers and business operations

Legal & Regulatory Compliance

  • Comply with tax laws and applicable regulations
  • Respond to lawful government requests

4. Sharing of Personal Information

We may share your information with:

Service Providers

  • Shopify (website hosting)
  • Payment gateways (Razorpay, etc.)
  • Shipping partners
  • IT & analytics providers

Marketing Platforms

  • Meta (Facebook/Instagram)
  • Google Ads
  • Other advertising platforms

These partners process data under their own privacy policies.

Legal Authorities

Where required by law or to protect our legal rights.

We do not sell your personal information.

5. Relationship with Shopify

Our store is powered by Shopify. Shopify processes certain personal information to provide hosting, payment infrastructure, analytics, and security services.

Shopify may process data in accordance with its own Privacy Policy. You may review Shopify’s policy at:

https://privacy.shopify.com/en

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality
  • Analyze traffic
  • Personalize ads
  • Enable retargeting campaigns

You can disable cookies in your browser settings; however, some website features may not function properly.

7. Children's Privacy

Our Services are not intended for individuals under 18 years of age.

We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us immediately.

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

After this period, information may be securely deleted or anonymized.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information.

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

10. Your Rights

Depending on applicable laws, you may have the right to:

  • Access your personal information
  • Request correction of inaccurate information
  • Request deletion of your information
  • Withdraw consent for marketing communications
  • Request data portability

To exercise these rights, contact us at:

viayunaturals@gmail.com

We may verify your identity before processing requests.

11. International Transfers

Your information may be processed outside your country of residence, including countries that may have different data protection laws.

Where required, we implement appropriate safeguards for international data transfers.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the revised “Last updated” date.

Continued use of the Services after changes constitutes acceptance of the updated policy.

13. Contact Information

If you have questions, concerns, or privacy-related requests, contact:

Email: viayunaturals@gmail.com
Address: JLPL Industrial Area, Plot No 194, Sector 82, Mohali, Punjab 140306, India
Operated by: Zoic Biotech Private Limited